Emily
O'Neill.
Strategic communications & marketing - campaigns, content, and community experiences that connect people.
I create campaigns, content, and community experiences across communications, marketing, events, and community engagement - turning ideas into work that reaches people and drives real outcomes. ✺
Christchurch · Aotearoa NZ
Bachelor of Communications, University of Canterbury - Strategy & Practice major
Permanent Resident of New Zealand - full rights to work here indefinitely.
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Front of House at Drifter Christchurch
Open to strategic communications, content & engagement roles. ✶
Multi-platform Fieldays campaign for the German Embassy in NZ.
I'm someone who loves making things happen. Give me an idea, a challenge, or a project that needs momentum, and I'm in. Whether it's a communication strategy, a marketing campaign, a community event, or a brand-new initiative, I find creative ways to cut through complexity and deliver real outcomes.
I've worked across local government, hospitality, cruise ships, childcare, community organisations, and marketing and communications. Every role has sharpened my ability to adapt quickly, think on my feet, and turn competing priorities into clear action. I don't need a rigid playbook - I figure things out, and I get them done.
I'm naturally curious, highly organised, and at my best when the pace is fast and the challenges are unexpected. I bring initiative, creative problem-solving, and a genuine commitment to doing work that matters.
- Strategic communications
- Copywriting
- Internal communications
- Media & stakeholder engagement
- Social media strategy
- Content creation
- Campaign planning
- Email marketing
- Canva
- Adobe Creative Suite
- Photography
- Video editing
- No-code website design
- Event coordination
- Community engagement
- Volunteer management
- Cross-team collaboration
- 01✿2025 -Front of House Reception - Drifter Christchurch
Front-line guest experience for a 60+ room boutique hotel - managing check-ins, supplier coordination, and daily operations in a fast-paced hospitality environment.
- 02✺2026Content & Marketing Specialist - Ōtautahi Crafters Mākete
Led external marketing across Instagram and Facebook — managing social content and promotions for local makers and weekly market events.
- 03✦2026Communications Campaign - German Embassy in New Zealand
University of Canterbury project - built a multi-platform Fieldays campaign with strategic messaging, digital content, and audience segmentation across 3+ channels.
- 04✎2024 - 25Technical Writer Intern - Christchurch City Council
Collaborated with 10+ teams to write, review, and refine intranet content for a large-scale redevelopment serving 2,500+ staff.
- 05✈2024Social Media Content Creator - DEKKERS
Produced weekly social content that grew TikTok engagement by 40% and supported in-store promotional campaigns.
- 06✾2024 - 25Events & Styling Assistant - Hayley & Co
Assisted with the planning and delivery of weddings and events - supporting installations, set up and pack down, and working directly with clients to bring event concepts to life.
- 07❀2023 - 26Volunteer - Garden City & Seekers Mākete
Promoted 2 monthly community markets across digital channels - content creation, event coordination, and stallholder support.
- 08✦2022 - 24Customer Care Coordinator - Bay Audiology
Managed front desk operations, appointment scheduling, client enquiries, and administrative processes while supporting a busy clinical team.
- 09✣2021 - 22Support Worker - Healthcare NZ
Delivered 1-on-1 specialised care for a tetraplegic client, supporting daily living, dignity, and independence.
- 10✶2021 - 22Social Media Manager - Selwyn Football Club
Managed external comms for a 300+ member club - weekly social posts, monthly newsletters, and original match-day photography.
- 11✚2020 - 21Regional Manager & Venue Coordinator - Kelly Club
Led teams across 4 after-school venues delivering programmes for 100+ children weekly - staff rostering, parent comms, and programme design.
- 12✱2018 - 20Supervisor - The Homework Club
Day-to-day supervision of 40+ children and a team of 5 staff across a busy before- and after-school programme.
- 13☼2017 - 18Nursery & Youth Counsellor - Disney Cruise Line
Cared for 30+ children daily aged 6 months - 17 years in a multicultural environment - Port Canaveral & Eastern Caribbean.
DEKKERS social content campaign across 7 months in 2024.
Instagram & Facebook promoting local makers and weekly market events.
13 roles spanning comms, marketing, hospitality, and community.
Strategic comms across 3+ channels for the German Embassy in NZ.
- ✦Bachelor of Communications - University of Canterbury (Strategy & Practice major)
- ✦NZ Permanent Resident - full rights to work indefinitely
- ✦Working across local government, hospitality, marketing, and community sectors since 2017
German Embassy in NZ — Fieldays campaign
Welcome post — campaign launch creative.
Passport to German Innovation — visitor journey explainer.
Explore. Collect. Complete. — Innovation Passport reveal.
Live at Fieldays — event-day social post.
Building a Sustainable Future — NZ supplier partnership tile.
Disclaimer: This campaign was developed as a pitch concept ahead of Fieldays, so I wasn't able to attend the event to capture real imagery. The photographs in these tiles are AI-generated stand-ins — all design, layout, copywriting, and creative direction were done by me in Canva.
Need someone who can bring energy, creativity, and strategic thinking to your team?
I'd love a 20-minute chat about what you're working on - no pitch, just a conversation.
Open to roles across Aotearoa - in person or hybrid.
- Based ·
- Christchurch, NZ
- Status ·
- NZ Permanent Resident
- References ·
- On request